Just to say we’ve been really, really impressed with the great customer care which we’ve always received from Cheers.
Sheila Burki, Surrey

About us

Family run independent Wine Merchants Estd 1983.

Voted in the Top 50 Indies in the Uk for the last two years.

  • Over 60 Gins in stock
  • Exclusive wines from the Rheinhessen, Germany ,new Winemakers, new Wines
  • Exclusive wines from Finca Bacara, Jumilla - Spain
  • Long standing relationship with Paul Mas - Arrogant Frog, Ferrandiere, Chateau Paul Mas.
  • Fans of Franciacorta - Italy's answer to Champagne.
  • Ancre Hils, Penderyn, Gower Brewery and a fantastic selection of Craft Ales from Wales & Beyond i.e Beavertown, Wild weather Ales and Glamorgan Ales.


Our wines are sourced and tasted by us, to ensure the Quality we have as a team visited the following countries and sampled the wines.

  • South Africa: Cape Town, Franshoek, Stellenbosch, Elgin
  • Spain: Rioja, Barcelona, Ribera del Duero, Jumilla, Jerez and more
  • Italy: Franciacorta, Tuscany, Puglia, Marche, Trentino and more
  • Germany: Rheinhessen
  • Portugal: Alentejo, Porto, Tejo
  • Chile: Santiago, Casablanca, Aconcagua
  • France: Languedoc, Bordeaux, Champagne, Rhone
  • Argentina: Mendoza, Cafayate

On the wholesale side of our Business we supply over 50 customers which include Bars, restaurants, local shops, the local Butcher and a family owned Garage alongside some of the Best wedding Venues in Wales.

We can cater for private events and parties, we are able to advise you of the Quantities you may need, Sale or return and a supply glasses on loan free delivery to your door.



Our Management team

  • Andrew & Dafydd Morris - Father & Son - Owners & Directors
  • Sandy Whitford - Wholesale Rep
  • Andrea Harris - Manger at the West Cross shop
  • Rachel Fender - Manager at the Newton Road shop
  • Lianne Thorn - Assistant Manager
  • Plus our fantastic team of Drivers and part-time staff that help keep the show on the road.