Primitivo Wines

Primitivo is a rich, full bodied red grape from Puglia in southern Italy. Naturally high in sugar and early ripening, it produces deeply coloured wines with ripe dark fruit, warmth and generous alcohol. Often smooth, rounded and crowd pleasing, Primitivo is known for its bold flavour, soft tannins and excellent value, making it a favourite for those who enjoy powerful yet approachable red wines.

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13 products

Passitivo Appassimento Primitivo
Passitivo Appassimento Primitivo
intense ruby-red in colour with a complex bouquet reminiscent of cherries, raspberries and redcurrants.
12 reviews
£14.95
£14.95
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  • Country: Italy
  • Region: Puglia
  • Grape: Primitivo
  • Style: Full Bodied
  • ABV%: 14.5%
  • Vintage: 2022
  • Vegan: Yes
  • Food pairing: well-seasoned sauces, mushrooms, red meat, cheeses and cured meats.

Vegan
Doppio Passo Bio Salento Primitivo
Doppio Passo Bio Salento Primitivo
A dense nose full of black fruits such as blackberries and sour cherries, complemented by inviting roasted aromas.
2 reviews
£13.50 £14.95
£13.50 £14.95you save £1.45
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  • Country: Italy
  • Region: Puglia
  • Grape: Primitivo
  • Style: Full Bodied
  • ABV%: 13%
  • Vintage: 2024
  • Organic: Yes

Save £1.45 Organic
Cantina Orsogna Padami Primitivo
Cantina Orsogna Padami Primitivo
Primitivo is a dark-skinned grape known for producing rich, inky, full bodied wines.
£14.95 £16.95
£14.95 £16.95you save £2.00
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  • Country: Italy
  • Region: Puglia
  • Grape: Primitvo
  • Style: Full Bodied
  • ABV%: 14%
  • Vintage: 2022
  • Biodynamic: Yes
  • Organic: Yes
  • Vegan: Yes
  • Food pairing: Primitivo is a great wine to pair with sweet and savory sauces on grilled meats. Primitivo also pairs well with dishes featuring tomato sauce such as pizza, eggplant parmesan, and pasta with Bolognese.

Save £2.00 Biodynamic Orangic Vegan
Bacca Nera Negroamaro Primitivo
Bacca Nera Negroamaro Primitivo
Very smooth, ripe, rich fruit on the palate with a touch of ripasso sweetness. Great value for money.
£8.95 £11.95
£8.95 £11.95you save £3.00
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  • Country: Italy
  • Region: Puglia
  • Grape: Negroamaro and Primitivo
  • Style: Full Bodied
  • ABV%: 13.5%
  • Vintage: 2024
  • Vegan: Yes
  • Food pairing: Perfect with pasta sauces or a juicy steak on the BBQ.

Save £3.00
Lirica Primitivo di Manduria
Lirica Primitivo di Manduria
A beautiful example of Primitivo from Puglia. All the ripe berry fruit, luscious texture and lick of oak you could want.
1 review
£17.95 £20.95
£17.95 £20.95you save £3.00
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  • Country: Italy
  • Region: Puglia
  • Grape: Primitivo
  • Style: Full Bodied
  • ABV%: 14.5%
  • Vintage: 2022
  • Vegan: Yes
  • Food pairing: A food-flexible wine, but pairs well with roast red meats, grills, pasta with ragu sauce.
  • Ratings & Awards: Wine Merchant Top 100 - Highly Commended

Save £3.00 Vegan
Doppio Passo Salento Primitivo Screw Cap
Doppio Passo Salento Primitivo Screw Cap
A fresh and aromatic red with an amazing concentration of plum, blackberry, cherry and chocolate .
£11.95 £14.50
£11.95 £14.50you save £2.55
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  • Country: Italy
  • Region: Puglia
  • Grape: Primitivo
  • Style: Full Bodied
  • ABV%: 13%
  • Vintage: 2024

Save £2.55
Electric Bee Primitivo Produttori di Manduria
Electric Bee Primitivo Produttori di Manduria
Very intense and incredibly complex. ripe cherry, plum, and blackberry, with a delicate freshness and softness on the palate
£13.95 £15.95
£13.95 £15.95you save £2.00
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  • Country: Italy
  • Region: Puglia
  • Grape: Primitivo
  • Style: Full Bodied
  • ABV%: 13.5%
  • Vintage: 2022
  • Vegan: Yes
  • Food pairing: Hearty and meaty pasta dishes with rich red sauces.

Save £2.00 Vegan
Botter Organic Puglia Primitivo
Botter Organic Puglia Primitivo
Super ripe, juicy, fruity Primitivo. Silky smooth, dangerously easy to drink. And it's Organic!
£9.45 £9.95
£9.45 £9.95you save £0.50
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  • Country: Italy
  • Region: Puglia
  • Grape: Primitivo
  • Style: Off-dry
  • ABV%: 13.5%
  • Vintage: 2021
  • Organic: Yes

Save £0.50 Organic
Bella Modella Primitivo
Bella Modella Primitivo
Posessing a rich intensity of flavour, it is the model of a perfectly formed Primitivo.
£10.95
£10.95
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  • Country: Italy
  • Region: Puglia
  • Grape: Primitivo
  • Style: Full Bodied
  • ABV%: 13%
  • Vintage: 2020
  • Vegan: Yes
  • Food pairing: Suitable for main courses based on red meats, roasts, game and tasty cheeses.

Vegan
Messer del Fauno Primitivo
Messer del Fauno Primitivo
It's getting harder to find great value for money Primitivo but this one hits the nail on the head! Full, smooth and flavourful.
£10.95 £11.95
£10.95 £11.95you save £1.00
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  • Country: Italy
  • Region: Puglia
  • Grape: Primitivo
  • Style: Full Bodied
  • ABV%: 13%
  • Vintage: 2022
  • Food pairing: Ideal with spicy grilled meat, roasts and stuffed ravioli in a rich tomato sauce.

Save £1.00
Felline I Monili Primitivo
Felline I Monili Primitivo
This is an approachable and unoaked style of Primitive with bright acidity
£12.50 £14.50
£12.50 £14.50you save £2.00
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  • Country: Italy
  • Region: Puglia
  • Grape: Primitivo
  • Style: Full Bodied
  • ABV%: 13.5%
  • Vintage: 2021
  • Biodynamic: No
  • Low Sulphur: No
  • Minimal Intervention: No
  • Organic: No
  • Vegan: Yes
  • Food pairing: Primitivo is a great wine to pair with sweet and savoury sauces on grilled meats. Primitivo also pairs well with dishes featuring tomato sauce such as pizza,and pasta with Bolognese

Save £2.00 Vegan
Felline Primitivo di Manduria
Felline Primitivo di Manduria
A food-friendly Primitivo with vibrant berry and cherry fruit balanced by good structure and minerality.
£18.95 £21.95
£18.95 £21.95you save £3.00
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  • Country: Italy
  • Region: Puglia
  • Grape: Primitivo
  • Style: Full Bodied
  • ABV%: 14%
  • Vintage: 2021
  • Vegan: Yes
  • Food pairing: Enjoy with home-made pasta served with rich tomato sauce, or grilled meats

Save £3.00 Vegan
Boheme Primitivo
Boheme Primitivo
Rich, approachable, and full of Mediterranean charm, Boheme Primitivo is a crowd-pleaser with depth.
£10.95
£10.95
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  • Country: Italy
  • Region: Puglia
  • Grape: Primitivo
  • Style: Full Bodied
  • ABV%: 13%
  • Vintage: 2024
  • Food pairing: Pairs beautifully with grilled meats, pasta in rich tomato sauces, aged cheeses, or simply enjoyed on its own.

Primitivo Wines

What is Primitivo

Primitivo is a native Italian red grape variety most closely associated with the Puglia region in southern Italy. The name refers to its early ripening nature, which allows sugars to build quickly in the grapes. This often results in wines with higher alcohol levels and a naturally rich, generous style. Primitivo is genetically identical to Zinfandel, which is widely planted in California.

Primitivo flavour profile

Primitivo wines are typically full bodied with ripe flavours of black cherry, plum, blackberry and dried fruits. Many examples also show notes of sweet spice, chocolate and vanilla, especially when oak or appassimento methods are used. The tannins are usually soft and rounded, making the wines smooth and easy to enjoy despite their intensity.

Where Primitivo is grown

Puglia is the heartland of Primitivo, particularly areas such as Manduria and Salento. The hot Mediterranean climate allows the grape to ripen fully, producing wines with depth, warmth and concentration. Old vine Primitivo is common in the region, contributing extra complexity and richness to the wines.

Styles of Primitivo

Primitivo is made in a range of styles, from fresh and fruit led examples to powerful, richly textured wines. Some producers use appassimento techniques, partially drying the grapes before fermentation to concentrate flavour and sweetness. Oak ageing is also common, adding structure and spice while enhancing the grape’s natural richness.

Food pairing with Primitivo

Primitivo pairs well with robust, flavourful dishes. It is a natural match for grilled meats, slow cooked beef, lamb, sausages and rich pasta dishes. The ripe fruit and soft tannins also make it ideal with tomato based sauces, pizza and hard cheeses.

When to drink Primitivo

Most Primitivo wines are designed to be enjoyed young, when their fruit is at its most vibrant and appealing. However, more structured examples, particularly those from Manduria or old vines, can benefit from a few years of bottle age.

FAQs

Is Primitivo the same as Zinfandel?
Yes, Primitivo and Zinfandel are the same grape, known by different names in Italy and California.

Is Primitivo always high in alcohol?
Many Primitivo wines are high in alcohol due to the grape’s natural sugar levels, but lighter, fresher styles do exist.

Is Primitivo sweet?
Primitivo is usually dry, though the ripe fruit can give an impression of sweetness, especially in appassimento styles.

What makes Primitivo so popular?
Its bold flavour, smooth texture and excellent value make Primitivo very approachable and widely appealing.

Cheers to Your Wine Journey!

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