About Cheers

"Cheers has always relied on selling what we believe to be the best value for money wines around. We taste everything before gets any wherenear being stocked in the shops or online and we only stock wines that we would hang our reputation on."

Andrew & Dafydd Morris - Father & Son - Owners & Directors

Founded in 1983

Founded in 1983 by Andrew Morris, the company's humble beginnings can be traced back to an off-license in West Cross, Swansea.

Over the years, the business grew and evolved into a wine merchant working with local bars, restaurants, hotels and wedding venues as well as serving the local community, and 15 years after opening, Andrew's son Dafydd joined the company.

With the aim of providing the local area with wines, spirits, beers and champagne; Andrew and Dafydd have both grown the business into what you see today, with many notable achievements.

We Import wines from all over Europe,which we believe provide excellent value for money

We offer a fantastic range of wines from Domaine Paul Mas in the Languedoc, Rioja from Marques de la Concordia in Northern Spain. Grand Cru Champagne from Soutiran. A range of music inspired wines from Wines n Roses in the South of Spain. An ever changing selection of Bordeaux wines covering the entire region. Delicious Sauvignon and Pinot Noir wines from the Loire region from Domaine de Villargeau, Provence Rose from Chateau Pas du Cerf and a great range of Chablis from Chablisienne. Along side wines we buy from UK agents, this gives us a portfolio which covers all of the major wine regions across the world.

"We are incredibly lucky to be able to visit many of these regions and we place great importance on actually meeting the people behind the wines. It allows to build relationships which some have lasted for well over two decades."

West Cross Store

Mumbles Store

Cheers to the last 40+ years

Multi-Award-Winning

UK Wide Deliveries

2 Shops - Mumbles & West Cross

Producers of their own Rum and Gin

Regular gourmet wine dinners

Hospitality sector training

Private party catering on sale or return basis

Free local delivery off all products in SA1-SA7 area

Cheers also has it’s own Rum label

A small portfolio of Spiced Rums. Handcrafted and small batch using ingredients from the Gower. What started as a small project in 2020 has quickly grown into an established brand which now stretches across the UK. A real family operation. Dafydd, his mum Gaynor and his nephew Dylan are the team that do everything from foraging to bottling and waxing by hand. If you like your rum and haven’t tried them yet, give them a go.